Ideation
During the ideation phase, In Motion engaged in a rigorous exercise, leveraging AI for extensive brainstorming. The process, involving hundreds of iterations, was both challenging and enlightening, extending beyond initial expectations. The team meticulously differentiated feasible ideas from the infeasible, eventually focusing on a select few before deciding on a compact air purification device. Deep dives into the technology behind the concept, especially air ionizers, through detailed AI-assisted research, solidified the choice, underpinning the development of a pocket-sized, potent solution to air quality concerns.
Product Development
The product development phase for the Device was a fascinating journey. AI-driven insights into the target market shaped the device's minimalist design and basic functionality. Size considerations and component arrangement were key, leading to a detailed blueprint. Material choice, legalities, certifications for international sales, user experience, ionizer strength, and safety considerations, including effects on individuals with heart monitors, were all meticulously researched. AI also highlighted the necessity for independent laboratory verification to substantiate product claims, ensuring both user safety and company liability were thoroughly addressed.
Client: In Motion
Project: Experimenting with AI
Background
An In Motion in-house project.
In Motion embarked on a mission to harness AI, for creating a business concept with a profound societal impact. The venture aimed to blend innovation with practical solutions to everyday challenges, with AI prompted to ideate and explore concepts to enhance the human experience. Without imposing any restrictions, the team allowed the AI to freely explore a wide range of ideas, from realistic to the bounds of imagination, leading to an exciting array of potential innovations for improving daily life.
Supplier Sourcing & Manufacturing
In the supplier sourcing and manufacturing phase, finding a manufacturer who could meet the device's specific requirements was crucial. A specialised manufacturer in China, known for industrial air purification systems, was identified. The collaboration emphasised material selection, especially the need for high-quality electronics, ionizing needles & other components essential for the air ionizer's functionality, including acrylonitrile butadiene styrene (ABS - same thing LEGO is made from!) for durability and safety. The focus was on the supplier's reputation, cost-effectiveness, and the ability to manufacture the innovative design, facilitated by AI-driven inquiries and analyses.
Air Shield Mini is Born
After finalising the manufacturer, undergoing product iterations & sample testing, the focus shifted to naming our neat, and fully functional little device.
"Air Shield Mini" was chosen from numerous possibilities, considering URLs, psychological impact, and brand identity, all guided by AI's vast naming explorations which again, ran into the hundreds of iterations.
Website & Marketing
AI played a crucial role in website and marketing strategy development. It assisted in visual concept ideation, content creation in layman's terms, and website layout decisions. AI also contributed to explainer video scriptwriting, marketing material suggestions, and targeted marketing strategies for identified demographics, including recommendations for user-generated content and video formats optimised for platforms like TikTok and Facebook. Sample distribution among diverse groups helped create authentic use cases, enriching the brand's narrative.
Media Attention
Leveraging AI, In Motion crafted a media outreach script to highlight Air Shield Mini's innovation, targeting journalists and tech outlets. The strategy was a success, leading to significant features including Business Insider and a major London publication, among others, driving substantial traffic to the website and bolstering the product's visibility.
Results
The Air Shield Mini was successfully launched with full certification and independent lab verification. Its market introduction was supported by a well-developed website, comprehensive marketing strategies, and an international shipping framework, effectively expanding its reach. In Motion recognised this initiative as a landmark success, showcasing the effective integration of technological innovation with practical health solutions.
Exited to an Amazon bulk product store.
Conclusion
In Motion's AI-driven project, Air Shield Mini, represents a landmark fusion of technology and practical health solutions. From ideation with AI to the final product, each phase—product development, supplier sourcing, and marketing—was meticulously executed, culminating in a widely acclaimed air purifier. Garnering substantial media attention and achieving a successful market launch.
The Air Shield Mini project highlights In Motion's commitment to harnessing AI for the greater good, demonstrating a forward-thinking approach that pushes the boundaries of what's possible in the realm of technology.
Below is a small extract from some of the prompts used by our team:
Background Phase
"Explore global issues where technological innovation can significantly enhance human well-being, without constraints."
"Identify areas where everyday challenges intersect with opportunities for practical, innovative solutions."
Ideation Phase
"Generate a broad spectrum of ideas for products that can improve air quality and human health. Think outside the box but keep feasibility in mind."
"Refine the list by assessing the feasibility, potential impact, and innovation level of each idea. Focus on compact solutions for personal use."
"Explore existing technologies for air purification. How can these be innovatively applied in a portable format?"
Product Development Phase
"What are the key considerations for designing a minimalist, effective air purifier? Consider size, user interface, and aesthetics."
"Investigate materials suitable for durable, safe consumer electronics. What are the legal and safety standards for such devices across different regions?"
"How can we ensure the product's claims are verifiable? What certifications and independent testing are required?"
Supplier Sourcing & Manufacturing Phase
"Identify manufacturers with a track record in high-quality air purification systems. How can we assess their capability and ethical standards?"
"What are the key factors in negotiating with suppliers, especially for innovative products? Explore cost, scalability, and material quality."
Naming and Branding Phase
"Generate a list of potential names for a compact air purifier that conveys reliability and innovation. Consider brand identity and domain availability."
"Refine the naming options based on marketability, ease of recall, and relevance to the product's core function."
Website & Marketing Strategy Phase
"Design a web content strategy that effectively communicates the benefits of the air purifier in simple terms. What visuals and layouts best align with our brand?"
"Craft explainer video scripts that succinctly introduce the product and its benefits. What formats work best for social media engagement?"
"Identify our target market segments. Develop a marketing plan tailored to these demographics, focusing on user-generated content and video marketing on platforms like TikTok and Facebook."