In Motion
Service: Startup Launch
Project: Object Astra
Background
Object Astra was an in-house project by In Motion, born from a long-held idea by our founder, Christiaan Trahms. We set out to build a platform that would act as a matchmaker between entrepreneurs with innovative ideas and the skilled professionals they needed to bring these visions to life. Object Astra aimed to bridge the gap between ideation and execution, serving as an experimental hub for alternative start-up practices and methodologies.
Our Approach
In Motion led the development of Object Astra from concept to execution, designing a technology platform that empowered entrepreneurs by connecting them with the right experts. We focused on refining the user experience to foster meaningful collaborations between visionaries and skilled professionals, helping entrepreneurs navigate early-stage challenges and streamline their project development.
Our efforts were two-fold:
Platform Development: We built and launched an MVP in just 3-4 months, facilitating seamless connections between entrepreneurs and experts.
Experimental Hub: Object Astra also served as an environment for refining startup practices, allowing us to test and explore alternative approaches to launching and scaling tech businesses.
Achievements
Fast MVP Development: The platform’s MVP was built in 3-4 months, showcasing In Motion’s ability to deliver rapid, high-quality results in a competitive landscape.
Media Recognition: Object Astra gained considerable media attention, with over 100 media hits across outlets like This is Money, Finextra, Crowdfund Insider, and ITWeb. The coverage spanned across the UK, Europe, South Africa, Korea, Sweden, and the US, establishing the platform’s presence in the global startup ecosystem.
Successful Exit: Within 1.5 years, Object Astra secured £500,000 in initial investment and was successfully sold to a significant American firm. This swift exit underscored the platform’s market viability and innovative business model.
In the Media
Object Astra received global media coverage, achieving over 100 media hits. Reputable outlets such as This is Money, Finextra, and Crowdfund Insider in the UK, ITWeb in South Africa, as well as Just In Time PR and Just Entrepreneurs featured the platform extensively. The coverage spanned across multiple regions, including Korea, Sweden, the US, and other parts of Europe, highlighting the innovative AI-driven approach that connected start-ups with expert professionals. This widespread recognition affirmed Object Astra's role as a transformative solution in the global start-up ecosystem.
Conclusion
Object Astra exemplifies In Motion’s capability to not only launch but also scale startup ventures swiftly and effectively. The project’s successful exit after a short 1.5-year span highlights the effectiveness of our lean startup approach and commitment to connecting entrepreneurs with the right resources. This case serves as a testament to the innovative potential In Motion can unlock in early-stage businesses.
